Atividades intensivas em conhecimento e inovação para agregar valor em serviços - DOI: 10.4025/actascihumansoc.v31i1.373

Heloise Manica Paris Teixeira; Gregório Jean Varvakis Rados; Mario Antonio Ribeiro Dantas

doi:10.4025/actascihumansoc.v31i1.373

Knowledge- and innovation-intensive activities to add value to services - DOI: 10.4025/actascihumansoc.v31i1.373

Authors

Heloise Manica Paris Teixeira UFSC - Florianópolis
Gregório Jean Varvakis Rados UFSC - Florianópolis
Mario Antonio Ribeiro Dantas UFSC - Florianópolis

DOI:

https://doi.org/10.4025/actascihumansoc.v31i1.373

Keywords:

perceived value, knowledge-intensive activities, technological innovation

Abstract

The demand for new forms to add value to products and services has been increasingly strong and necessary for the sustainability of business. This paper aims to show the importance of Information Technology and Communication combined with knowledge-intensive activities to increase the perceived value and obtain competitive advantages, in order to obtain stable and enduring relationship with customers. The impact of technological innovations in organizations is discussed, giving special emphasis to technological convergence and perceived value in sales processes. Through a case study, it became evident that exploring new opportunities brought by the emerging technology of Mobile Computing, organizations can develop knowledge-intensive activities and new business opportunities.

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Author Biography

Heloise Manica Paris Teixeira, UFSC - Florianópolis

Tem experiência na área de Ciência da Computação, atuando principalmente nos seguintes temas: banco de dados, gerencia de cache semântico, sistemas de informação dependente de localização, computação móvel. Currículo Lattes

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Published

2009-06-16

Issue

Vol. 31 No. 1 (2009)

Section

Administration

License

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How to Cite

Teixeira, H. M. P., Rados, G. J. V., & Dantas, M. A. R. (2009). Knowledge- and innovation-intensive activities to add value to services - DOI: 10.4025/actascihumansoc.v31i1.373. Acta Scientiarum. Human and Social Sciences, 31(1), 1-10. https://doi.org/10.4025/actascihumansoc.v31i1.373