Vol. 15 No. 1 (2025): janeiro-junho

View Vol. 15 No. 1 (2025): janeiro-junho

DOI: https://doi.org/10.4025/rimar.v15i1

Published: 2025-03-02

Editorial

Novo Quartil no SPELL

Francisco Giovanni David Vieira

i-ii
- PDF (Portuguese)

Artigos

When Following Digital Influencers On Social Media And Buying Their Products Used Shapes Consumption

Valter Afonso Vieira

1-16
- PDF (Portuguese)
Theory of Social Representations and the Consumption of Cachaça: A View From Connoisseurs on Its Consumption

Elisabeth Thaiane Tercino de Araújo, Valéria da Glória Pereira Brito, Mozar José de Brito, Daniel Calbino Pinheiro

17-40
- PDF (Portuguese)
Translations to the Market: Analysis of the Interconnection Process Between the Technological Dimensions of Production and Market

Marlon Dalmoro, Daniel Carvalho de Rezende

41-55
- PDF (Portuguese)
Influencing Flavors: The Potential of Paid Endorsements to Boost Engagement and Drive Restaurant Services

Maria Eduarda de Oliveira Cavalcante, Nicholas Lemos Sena, Ananias Costa Oliveira, Glauber Ruan Barbosa Pereira

56-75
- PDF (Portuguese)
If I Say It is Good, Buy it: Characteristics Valued in the Cosmetics Buying Process of Digital Influencers

Mariana Bonotto, Marcelo CastaÃ±eda

76-91
- PDF (Portuguese)
The Marketing Practices of the Ultra-processed Food Market: The Material and Discursive Arrangements and Consumer Perceptions

Bruno Medeiros Ãssimos, Kátia Firmino Duarte, Rodrigo Cassimiro de Freitas

92-110
- PDF (Portuguese)
Marketing and Social Pressure: How Societal Expectations Impact Healthy Diet Choices for Babies

Thais Isidoro Gonçalves, Juliano Domingues da Silva

111-128
- PDF (Portuguese)
Education Marketing System for Entrepreneurship: Analysis of MEI and ME Entrepreneurs

Rebeca Sá do Nascimento Carrazzoni, Rita de Cássia de Faria Pereira

129-147
- PDF (Portuguese)

Pensata

Prosumption: Practical Experiences in the Current Consumption Context

Guilherme de Farias Shiraishi

148-151
- PDF (Portuguese)
Toxic Marketing: Profit Rules, Gurus Celebrate, and Purpose... Does It Still Matter?

Nino Carvalho

152-159
- PDF (Portuguese)

Informações Editoriais

Informações Editoriais e Nominata de Avaliadores - Ano de 2024

. RIMAR

160-162
- PDF (Portuguese)